An Ad Campaign, but Why?

For the past few weeks, since I made the change to this new web address, I also have been running a Google AdWords campaign to promote… nothing. I am excited to say that, yes I have had increased traffic to this site, but fail to see why I actually decided to run an AdWords campaign in the first place. So for anyone that happens to find themselves here due to one of my Ads, welcome! One day there might actually be something worthwhile that would make advertising useful.